At homebrightlex.com, we value your privacy and are committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you use our website or interact with our digital services.
This policy is designed to comply with the EU General Data Protection Regulation (GDPR) and applies to:
Customers and purchasers
Prospective customers
Visitors to our website
Suppliers and business contacts
We collect only the data necessary for specific, legitimate purposes and retain it only as long as needed for those purposes.
You may provide personal data when you:
Make a purchase or create an account
Contact our support team
Subscribe to newsletters or marketing communications
Take part in surveys, promotions, or feedback requests
Browse or interact with our website (see our Cookie Policy)
Purpose: Order processing
Data: Name, address, contact information, email, phone number
Legal basis: Contract
Retention: 5 years after purchase
Purpose: Customer service
Data: Contact details, messages
Legal basis: Contract
Retention: 5 years
Purpose: Marketing communications
Data: Name, email, preferences
Legal basis: Consent
Retention: Until withdrawn
Purpose: Targeted advertising
Data: Purchase and browsing activity
Legal basis: Consent
Retention: Until withdrawn
Purpose: Feedback and surveys
Data: Name, email, responses
Legal basis: Legitimate interest
Retention: 1 year
Purpose: Usage analytics
Data: Anonymized or aggregated usage data
Legal basis: Legitimate interest
Retention: 1 year
Purpose: Legal compliance
Data: Any data required by law
Legal basis: Legal obligation
Retention: As required
Purpose: Responding to inquiries
Data: Name, email, message content
Legal basis: Legitimate interest
Retention: 3 months
Purpose: Newsletter subscription
Data: Name, email
Legal basis: Consent
Retention: Until withdrawn
Purpose: Marketing activities
Data: Preferences, interaction data
Legal basis: Consent
Retention: Until withdrawn
Purpose: User feedback
Data: Name, email, survey responses
Legal basis: Legitimate interest
Retention: 1 year
Purpose: Website performance
Data: Pseudonymized analytics
Legal basis: Legitimate interest
Retention: 1 year
Purpose: Security and fraud prevention
Data: IP address, technical logs
Legal basis: Legitimate interest
Retention: 1 year
Purpose: Legal obligations
Data: Relevant user data
Legal basis: Legal obligation
Retention: As required
Your data is never sold.
However, it may be shared with trusted third parties under strict compliance agreements, such as:
Shipping and logistics services
Hosting and cloud-service providers
Marketing and analytics platforms
Legal or regulatory authorities when required
All partners are required to process your data securely and in accordance with GDPR.
To protect your personal information, we implement various technical and organizational safeguards, including:
Secure encryption and access controls
Regular updates and system monitoring
Staff training in data protection
Encrypted backups and disaster recovery procedures
While no system is entirely risk-free, we continuously work to enhance our security standards.
Under GDPR, you have the right to:
Access your personal data
Correct or update inaccurate data
Request deletion of your data (under certain conditions)
Restrict how your data is processed
Object to direct marketing or profiling
Receive your data in a portable format
To exercise these rights, please contact us using the details below.
For any privacy-related inquiries, requests, or concerns, you can reach us at:
Website: homebrightlex.com
This Privacy Policy may be updated periodically to reflect:
regulatory changes
updates in our services
improvements in our data handling processes
The latest version will always be available on homebrightlex.com.
Where required by law, we will request renewed consent for significant changes.