Privacy Policy

At Esseti SRL, we value your privacy and are firmly committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our digital services, including our website homebrightlex.com.

This policy is designed to comply with the EU General Data Protection Regulation (GDPR) and applicable Italian data protection laws. It applies to:

Customers and purchasers

Prospective customers

Visitors to our website

Suppliers and business partners

  1. What data we collect and why
    We collect only the data necessary for clearly defined, legitimate purposes, and we keep it only for as long as needed to fulfil those purposes.

You may provide personal data when you:

Make a purchase or create an account

Contact our customer support team

Subscribe to marketing communications or newsletters

Take part in promotions, surveys, or feedback forms

Browse or interact with our website (see our Cookie Policy for more information)

  1. Legal basis and purpose for processing
    The type of data we process depends on how you interact with Esseti SRL:

If you are a customer

Purpose: Order processing
Data collected: Name, address, company details, VAT number, email, phone number
Legal basis: Contract
Retention period: 5 years after purchase

Purpose: Customer service
Data collected: Contact information, messages
Legal basis: Contract
Retention period: 5 years

Purpose: Marketing communications
Data collected: Name, email, preferences
Legal basis: Consent
Retention period: Until withdrawn

Purpose: Targeted advertising
Data collected: Purchase and browsing activity
Legal basis: Consent
Retention period: Until withdrawn

Purpose: Feedback and surveys
Data collected: Name, email, responses
Legal basis: Legitimate interest
Retention period: 1 year

Purpose: Usage analytics
Data collected: Anonymized or aggregated usage data
Legal basis: Legitimate interest
Retention period: 1 year

Purpose: Legal compliance
Data collected: Any data as required by law
Legal basis: Legal obligation
Retention period: As required by law

If you are a website visitor or prospect

Purpose: Responding to inquiries
Data collected: Name, email, message content
Legal basis: Legitimate interest
Retention period: 3 months

Purpose: Newsletter subscription
Data collected: Name, email
Legal basis: Consent
Retention period: Until withdrawn

Purpose: Marketing activities
Data collected: Preferences, interaction data
Legal basis: Consent
Retention period: Until withdrawn

Purpose: User feedback
Data collected: Name, email, survey input
Legal basis: Legitimate interest
Retention period: 1 year

Purpose: Website performance
Data collected: Pseudonymized analytics data
Legal basis: Legitimate interest
Retention period: 1 year

Purpose: Security and fraud prevention
Data collected: IP address and technical logs
Legal basis: Legitimate interest
Retention period: 1 year

Purpose: Legal obligations
Data collected: Relevant user data
Legal basis: Legal obligation
Retention period: As required by law

  1. Sharing of data
    We never sell your data. However, we may share it with carefully selected third parties under strict data processing agreements, including:

Shipping and logistics partners

Hosting and cloud service providers

Marketing and analytics platforms

Legal or regulatory authorities when required

All partners are contractually obliged to process your data securely and in line with GDPR requirements.

  1. Data security measures
    To protect your personal information, we apply a combination of technical and organizational safeguards, such as:

Secure data encryption and access controls

Regular system updates and monitoring

Staff training in data protection

Encrypted backups and disaster recovery systems

Although no system can be completely risk-free, we are committed to continually strengthening our security framework.

  1. Your data protection rights
    Under GDPR, you have the right to:

Access your personal data

Correct or update inaccurate information

Request the deletion of your data under certain conditions

Restrict how your data is processed

Object to direct marketing or profiling

Receive a copy of your data in a portable format

To exercise any of these rights, please contact us using the details provided below.

  1. Contact us
    Esseti SRL
    Via Massa Avenza 38/B
    54100 Massa (MS), Italy
    Email: info@homebrightlex.com
    VAT Number: IT01402600470

  2. Updates to this policy
    This Privacy Policy may be updated occasionally to reflect regulatory changes or updates in our services. The latest version will always be available on homebrightlex.com. Where required by law, we will inform you and seek renewed consent for significant changes.